In today's competitive retail landscape, selecting the right promotional and shopper activations delivery partner is crucial for retailers, FMCG companies, brands, and agencies. PromoNow stands out as a leading choice, offering comprehensive end-to-end digital solutions that maximise the impact of shopper marketing campaigns. With a proven track record and a host of capabilities, PromoNow ensures a seamless and effective shopper activation process.
Key Checklist for Selecting a Shopper Activation Partner:
Ensure your partner can tailor campaigns to specific channels and demographics; providing personalised experiences that resonate with diverse target audiences.
High volume promotions will naturally generate a range of inbound customer service enquiries from participants. From clarifying URNs to tracking prizes, ensure everything is taken care of.
Big brands and high profile promotions attract high volume participations, demand full scalability and automation, don’t risk promo websites and apps not being able to cope with demand you’ve worked so hard to acquire.
Assess the partner's commitment to sustainable practices. An eco-conscious approach aligns with modern consumer values and contributes to a positive brand image.
Verify that the partner adheres to industry regulations and standards. Compliance ensures the legality and ethicality of your campaigns, safeguarding your brand reputation.
Evaluate the partner's pricing structure and overall cost-effectiveness. A transparent pricing model ensures alignment with your budgetary constraints without compromising on quality.
Inquire about the partner's post-campaign support, including analysis, insights, and recommendations for future improvements. A holistic approach extends beyond execution to continuous refinement.
If your brand operates globally, assess the partner's ability to execute campaigns on an international scale. A partner with global capabilities ensures consistency across diverse markets.
Check if the partner values inclusivity and diversity in their campaigns. Representation matters, and campaigns that embrace diversity often resonate more effectively with a broad audience.
Ensure the partner has a track record of meeting deadlines. Timely execution is crucial in the fast-paced retail environment, preventing disruptions to your marketing calendar.
Inquire about the partner's commitment to training and knowledge transfer. This ensures that your team gains valuable insights and skills throughout the collaboration.
PromoNow stands as a premier choice for a shopper marketing activation partner, offering a comprehensive suite of capabilities and a commitment to delivering exceptional results. When considering a partner, retailers, FMCG companies, brands, and agencies should carefully assess each potential collaborator against the key checklist to ensure a successful and mutually beneficial partnership.
PromoNow is a managed end-to-end cloud platform empowering brand owners with rapid, scalable and secure solutions for any promotional activation
